https://aoifemccarthy.com/paper-dogs-monthly-nod-to-all-things-design daily 0.75 2016-11-09 https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1478732299780-6UIU9FFUMOXAOPCL28U1/mail_mockup_v01.png Paper Dog's monthly nod to all things design https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1478728574898-0URP39W0BVAYXOAUGX9K/davidhockney_emailfooter_july.gif Paper Dog's monthly nod to all things design https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1478728576240-MHC4G5MEZX0VAU8AYLLM/sydneyoperahouse_email_footer_v06.gif Paper Dog's monthly nod to all things design https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1478728576959-MOB0ZH0M6C64UYTSBPTM/hermannzapf_email_footer_v03.gif Paper Dog's monthly nod to all things design https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1478728581257-VCB04IBWSJRF90N1FW1C/mail_mockup_v01.png Paper Dog's monthly nod to all things design https://aoifemccarthy.com/lava-lamp-redesign daily 0.75 2016-11-10 https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1478730900196-3TXGAC3E9MBX4LUOMRQ8/eco+assignment_v02-10.jpg Lava Lamp redesign https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1478730900196-3TXGAC3E9MBX4LUOMRQ8/eco+assignment_v02-10.jpg Lava Lamp redesign https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1478730901908-BJYMHDRRHHCONSON7AI0/eco+assignment_v02-11.jpg Lava Lamp redesign https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1478809350061-68BF1RSZH3ABSMQMWRE0/lava_redesign.jpg Lava Lamp redesign https://aoifemccarthy.com/leuka-annual-review daily 0.75 2016-11-09 https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1478728680050-GBUTCQQ4ADGN5ZJUBL8W/leuka_annual_report_2014_covermockup_v02.jpg Leuka Annual Review https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1478728680050-GBUTCQQ4ADGN5ZJUBL8W/leuka_annual_report_2014_covermockup_v02.jpg Leuka Annual Review https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1478728734361-7YIOV408NUZVCCY7BNW1/leuka_annual_report_2014_spread_v04.jpg Leuka Annual Review https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1478728707484-ZSS530P3W8VH9AFECAEM/leuka_annual_report_2014_spread_v01.jpg Leuka Annual Review https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1478728713719-AX737IU73IGCZMLP82BO/leuka_annual_report_2014_spread_v02.jpg Leuka Annual Review https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1478728724826-7AIBQN1ANV3M5TMBOES5/leuka_annual_report_2014_spread_v03.jpg Leuka Annual Review https://aoifemccarthy.com/the-procrastinators-guide-to-the-galaxy-2 daily 0.75 2018-05-15 https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1526143038503-AKQXZJBMX3E7P45LY7WR/McCarthy_Aoife_Graphics_88_copy.jpg The Procrastinator's Guide to the Galaxy https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1526140372680-BLH4PFFGD4H2LXUTIHYH/McCarthy_Aoife_Graphics_44_edit_v04.jpg The Procrastinator's Guide to the Galaxy https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1526369471701-28JRBZ58F3FOKR9Y1W57/McCarthy_Aoife_Graphics_58_copy_edit_v01.jpg The Procrastinator's Guide to the Galaxy https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1526139359662-DTF7HCY4OJQVHHB03NL2/McCarthy_Aoife_Graphics_44_edit_v01.jpg The Procrastinator's Guide to the Galaxy https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1526325873103-LA5FSOIK2KKAN8TUD9NU/McCarthy_Aoife_Graphics_88_copy_edit_v01.jpg The Procrastinator's Guide to the Galaxy - Storybook A hand illustrated, metaphorical tale of how a procrastinator’s brain works. https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1526326521434-NJ14PSX6AGDY9P474BEA/procrastination_poster_v01.jpg The Procrastinator's Guide to the Galaxy - Reward poster This poster enables the user to visualise their progress, with an encouraging constellation that develops as tasks are completed. https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1526325808812-02XCUTYK22B366S7ERMK/McCarthy_Aoife_Graphics_64_edit_v01.jpg The Procrastinator's Guide to the Galaxy - Fortune teller Research showed that procrastinators struggle with self regulation - this tool takes the power out of their hands! https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1526325920597-YGO2280VCO5RBUZ0HMD3/McCarthy_Aoife_Graphics_74_edit_v01.jpg The Procrastinator's Guide to the Galaxy - Mantra cards ‘Rules to live by’, in an accessible flash card form. https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1526140193164-P2ZV73KILQ7DAX5IXTP7/McCarthy_Aoife_Graphics_44_COPY.jpg The Procrastinator's Guide to the Galaxy https://aoifemccarthy.com/work daily 1.0 2025-10-01 https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1526130988994-FXE06JSWWMEDZO9JEEIN/IMG_5227_crop.jpg Work https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1601241460305-HUR9D58199OOX1TD834W/hub_macbook_v01.png Work https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1662567790743-N9YYXRQUYJUOJPY7V4C1/image.jpg Work https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1662675813614-M911TMWEI6S3KHT63G5F/Trainer+Pants+with+Arm.jpg Work https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1748168551689-AVEDVZJTL7PU0PO4COFK/4916.jpg Work https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1729449921621-7TOAVCG7RVPEXSIMGWJC/CRUK_macbook_mockup_v02.png Work https://aoifemccarthy.com/healthvaluesinfographic daily 0.75 2018-05-18 https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1526136235686-ADWZAYWFOCJYMFKBKHIJ/HV_infographic_main_v07.jpg Health Values Infographic & Report https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1526136235686-ADWZAYWFOCJYMFKBKHIJ/HV_infographic_main_v07.jpg Health Values Infographic & Report https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1526650682900-4F4VH2JF3D107253CMEE/infographic_drawn.jpg Health Values Infographic & Report https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1526138011920-JIJ31RNENADBUX750ELF/AS_HV_report_mockup_v01.jpg Health Values Infographic & Report https://aoifemccarthy.com/whos-cooking-dinner-2015-2 daily 0.75 2025-09-30 https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1526223877733-KXEMJ8RY26KL0GEAETPI/28156749_812165862324497_3942412831038636032_n_pink_edit_v02.jpg Who's Cooking Dinner 2015 https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1526218992937-T66O93KWT1YESJ9DVL34/28156749_812165862324497_3942412831038636032_n_pink_edit.jpg Who's Cooking Dinner 2015 https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1601281601192-RLYK5I1BAJ3IEY5P7I70/WCD_brochure_covers_v01.png Who's Cooking Dinner 2015 https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1526214068558-FBB3UTBE9C2KVRNQ9XUD/28156749_812165862324497_3942412831038636032_n_pink_edit.jpg Who's Cooking Dinner 2015 - Branding This cutlery / baroque motif formed the basis for the branding. I was happy to learn Leuka liked it so much, they used it again in 2016 & 2017! https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1601281607094-4TQGENIEULWJ57OYTNAF/WCD_brochure_spread_v01.png Who's Cooking Dinner 2015 https://aoifemccarthy.com/outback-key-art daily 0.75 2018-05-30 https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1526143593982-873CGJM5IEDQZYY3TBL8/outback_just_men_v01.jpg Outback Key Art https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1526143664702-598WIK7K5NFBMAZG67DK/outback_portrait_v02_edit.jpg Outback Key Art https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1527669391793-D4YI35ISV9JOVRO6REZF/outback_brochure_mockup_v01.jpg Outback Key Art https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1527669890292-Z1V7CVQFPZ8FLXLJEC7X/outback_pres_edit_v02.jpg Outback Key Art https://aoifemccarthy.com/shared-ownership-brochures daily 0.75 2018-05-13 https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1526141972084-GACSAGR8B0H01JLAOMDJ/clarion_SO_brochure_COVERS_v01_EXTENDED_resize.jpg Shared Ownership Brochures https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1526141972084-GACSAGR8B0H01JLAOMDJ/clarion_SO_brochure_COVERS_v01_EXTENDED_resize.jpg Shared Ownership Brochures https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1526141650507-WDEECJ2HGQCJAYB6F6HR/clarion_SO_brochure_SPREAD_v01b.jpg Shared Ownership Brochures https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1526141651302-7OSGYIEI8ZCKQN7X7V6I/clarion_SO_brochure_SPREAD_v02.jpg Shared Ownership Brochures https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1526141722496-LF0E5FS559JUVVNDY5WE/clarion_SO_brochure_SPREAD_v04.jpg Shared Ownership Brochures https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1526141819657-3LQNTWY9LS1BID2YKY8E/clarion_SO_brochure_SPREAD_v05.jpg Shared Ownership Brochures https://aoifemccarthy.com/qvc-email-campaigns daily 0.75 2018-05-13 https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1526141073017-YH2QKV9WO0XU2RRWCG29/QVC_mockup_v03_resize.jpg QVC Email Campaigns https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1526141073017-YH2QKV9WO0XU2RRWCG29/QVC_mockup_v03_resize.jpg QVC Email Campaigns https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1526141339575-ULKUWEHR2G7VA2MGNW4J/QVC_mockup_v03_resize.jpg QVC Email Campaigns https://aoifemccarthy.com/debk-logo daily 0.75 2020-09-27 https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1601243221205-ZYI79AR0EKBQKKO3LPKK/debk_hero_v01.png DEBK Logo https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1526328447021-J4VAM0XBCA5ZGE9JAZRF/debk_logo_square_v01.jpg DEBK Logo https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1601228369578-8P2QIBYZWJ4DYVLQUWM2/debk_macbook_v01.png DEBK Logo https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1601229576853-P2Z5Z6W5DAPEV7LP179C/debk_letterhead_mockup_v01.png DEBK Logo https://aoifemccarthy.com/conceptual-work daily 0.75 2018-06-03 https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1526329816712-O8ZX0RYD759NYQNGXKE3/warner_catalogue_COVERS_v01_EXTENDED_edit.jpg Conceptual work - warner show catalogues Catalogue cover concepts for Warner Bros. International Television Production, for distribution at MIPCOM – the annual entertainment content market, held in Cannes. https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1526329816712-O8ZX0RYD759NYQNGXKE3/warner_catalogue_COVERS_v01_EXTENDED_edit.jpg Conceptual work - warner show catalogues Catalogue cover concepts for Warner Bros. International Television Production, for distribution at MIPCOM – the annual entertainment content market, held in Cannes. https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1528054777515-KGMACH5NF4AN4XE27DO7/temple_scamp_v02.jpg Conceptual work https://aoifemccarthy.com/eone-drama-preview-2017 daily 0.75 2018-06-06 https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1527673521131-6UNSKS3I068K1FCTS22S/IMG_1579_edit_v02.jpg Drama Preview 2017 https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1527673521131-6UNSKS3I068K1FCTS22S/IMG_1579_edit_v02.jpg Drama Preview 2017 https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1527974119365-E3KSYENODRM53N4DKL52/eOne_DP_2017_animated_logo_v01_LARGE_landscape.gif Drama Preview 2017 https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1527976834948-3MIXM7Z1X2U51IDY0ED0/external_venue_shot_v01.jpg Drama Preview 2017 https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1527091532925-76HK6TA6AAHIGIQ36REV/IMG_4121_edit_v02.jpg Drama Preview 2017 - wayfinding signage Event branded posters were stationed throughout the venue, to guide guests around. https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1527091234702-3AYK1UD2OFU1VKSYITTL/eOne_DP_2017_poster_mockup_v01.jpg Drama Preview 2017 - show posters Artworks of eOne’s new & returning shows were also on display throughout the venue. https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1527091231849-ETQA9V7271S3VGKIAVR2/eOne_DP_2017_lightbox_mockup_v01.jpg Drama Preview 2017 - lightboxes Featured the event logo, with the spotlight styled as a diffuse glow. https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1527699763150-EN1SD1DEZZTD8RW62NXZ/IMG_1614_edit_v02.jpg Drama Preview 2017 - Event brochure Saddle bound, with premium print finishes including silver foil, silver metallic ink & a matt lamination to cover. https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1527972910088-GDJHPQ6HRHOVL52XMT1J/eOne_DP_2017_animated_logo_v01_landscape.gif Drama Preview 2017 https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1527687072822-WAZ3VY7WOOXQ88W3MVVF/IMG_1622_edit.jpg Drama Preview 2017 https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1527687075245-VOTUL5FPNDUR4FXABS4I/IMG_1632_edit.jpg Drama Preview 2017 https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1527972999658-I5LVOHHGW56GJ0XF23TS/IMG_1640_edit.jpg Drama Preview 2017 https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1527091732915-NHECRFIFPDQKBY7MIOME/eOne_DP_2017_animated_logo_v01_DELAY.gif Drama Preview 2017 https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1527974616054-HDEMZUY5L0F1TJGWCF3S/eOne_DP_2017_animated_logo_v01_LARGE_landscape2.gif Drama Preview 2017 https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1527090259175-AGVL1Q9890UXW8JYJDEG/eOne_DP_2017_animated_logo_v01_ONCE.gif Drama Preview 2017 https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1527091806671-KN8U430M3Z6X5CBEBI6C/IMG_1579_edit.jpg Drama Preview 2017 https://aoifemccarthy.com/warner-catalogue-covers daily 0.75 2018-06-06 https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1528291561292-ROI30UX13KQTA4FLVLSK/warner_catalogue_COVERS_v01_EXTENDED2+copy.jpg Warner Catalogue Covers https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1528291561292-ROI30UX13KQTA4FLVLSK/warner_catalogue_COVERS_v01_EXTENDED2+copy.jpg Warner Catalogue Covers https://aoifemccarthy.com/running-progress-in-2017 daily 0.75 2018-06-25 https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1529957605342-QEWT2JS6C7RMV82ONTMI/running_pic_edit_v03.jpg Running progress in 2017 https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1529956358603-NP3W0AAL9EN30JI3GDEN/running_pic_edit_v03.jpg Running progress in 2017 https://aoifemccarthy.com/hogan-lovells-chatbot-1 daily 0.75 2020-09-27 https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1601232729144-1MZO9YJ8XL5X8F55POKG/hl_chatbot_mockup_v02.png Hogan Lovells Chatbot https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1601230208903-SLXIEVVHR4UJ1G392BVG/hl_chatbot_mockup_v01.png Hogan Lovells Chatbot https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1601230466222-4VWYUS5DQK5M1BJ4R4R5/hl_chatbot_mockup_v02.png Hogan Lovells Chatbot https://aoifemccarthy.com/about daily 0.75 2025-10-20 https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/241cb385-dcfe-44f2-af21-27c5b5c18625/IMG_8288.png About - Hi! I’m Aoife, a multidisciplinary designer living and working in Vancouver. I love creating digital experiences and services that genuinely improve the lives of the people that use them. https://aoifemccarthy.com/when-designers-take-sides-are-we-creating-infographics-or-propaganda daily 0.75 2018-06-13 https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1528745008046-7ZKH7LSH17HWWNNPMO9T/UH-60_PSYOP_Leaflet_Drop%2C_near_Hawijah%2C_Iraq_06_March_2008.jpg Contextual article (The Washington Post, 2015) https://images.squarespace-cdn.com/content/v1/580889dd725e25f2602ad8cd/1529957761755-J7LXKU8MUECRWVUFI5XB/UH-60_PSYOP_Leaflet_Drop%2C_near_Hawijah%2C_Iraq_06_March_2008-1.jpg Contextual article